A privacy policy is a legal document that informs users of a website, app, or service about how their personal information is collected, used, and shared. It outlines what types of personal data are collected, who has access to the data, how long it will be stored, and what measures are in place to protect it.
In most jurisdictions, including the United States and the European Union, privacy policies are legally required for any website or app that collects personal information from its users. The policy must be easily accessible and written in clear, plain language.
The privacy policy must comply with relevant data protection laws, such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and must reflect the specific practices of the website or app. Companies can face fines and legal action if they violate their privacy policy or fail to adequately protect users’ personal information.